Using LinkedIn to achieve organisational goals

Highly focused half-day course to advance your social media skills

As the most professional of the social networks, LinkedIn gives you a unique opportunity to increase your network of clients while placing you at the forefront of your sector or industry. The Guardian's new course is ideal those who are new to LinkedIn and for those who have used the site but now wish to maximise the potential of the tools available. At the forefront of digital innovation, the Guardian will help you to get ahead and make the most of every opportunity.

What you will learn:

• How to expand your network
• Techniques for effective use of groups and discussions
• Tips to keep your profile top of news feeds
  
• Practical ways to use LinkedIn for marketing
• Best practice for the deployment of LinkedIn in your social media strategy

 Who should attend?

• Marketing managers & directors
• Alumni professionals
• Events organisers & marketers
• SME owners & managers
  

Seminar Facilitator:

Jennifer Begg is a digital media consultant at live free range and a business trainer at Quest Professional. Her experience includes six years on the commercial team at Guardian News & Media. She is an expert in social media, marketing, communications, print and online publishing and events management and promotion, Jennifer is passionate about enabling people to use technology for communication and networking to achieve tangible results.

For more information please contact media.academy@guardian.co.uk, or call: 0203 353 4059.